Design is a process, not an outcome, Design = Innovation in the eyes of the user, Design is about people, not things or technologies, Design will make it "look cool", People don't want lamps, they want light, it will look cool and eye catching, I am getting paid to desing,not think, Will make it look fast while standing still, I like talking about design while baking, I will follow form to the end of function and then some. But if less is more just image how much more more would be !